My Fifth Avenue by Elizabeth Arden is a Floral Woody Musk fragrance for women. My Fifth Avenue was launched in 2018.

“When I first saw 5th Avenue, I looked up at all of the tall buildings and felt totally overwhelmed and intimidated, like it was someone else’s world,” said Reese Witherspoon, Elizabeth Arden’s brand ambassador. “Then I discovered if you have the right work ethic, ambition and sense of purpose…the world is whatever you make of it.”

This was the moment that defined Reese’s journey to success. Helping to forge the path for women today, she carved part of her destiny in the city of limitless possibilities, finding her own My Fifth Avenue.

Elizabeth Arden introduces the NEW My Fifth Avenue, a fragrant celebration of a woman’s rightful ambition in the legacy of Ms. Arden. An ode to vibrant New York and the dynamic woman who visits or calls it home, this fragrance celebrates the unique passion generated at the heart of the city.

The sparkling fresh floral scent of My Fifth Avenue evokes the energy of the most famous street in the world, featuring crisp citrus notes for a surprise burst of freshness complemented by an embrace of feminine florals. The notes evolve into the warmth and emotion of musk and woods, reflecting a woman’s strength and resilience, imparting the scent of success.

The Fragrance

“New York City, specifically 5th Avenue, was the inspiration for the fragrance. We wanted to capture the energy of the city through the eyes of a woman striving to make her mark. 5th Avenue is the heart of NYC, and My Fifth Avenue serves as an ode to the ambition and adventure one can find there. The goal was to capture all of these elements and translate them into a fragrant reminder of the endless possibilities that lay ahead.”
– Jennifer Nuttall, Elizabeth Arden Global Director of Fragrances

Fragrance Notes

Top Notes – Floral Notes, Mandarin Orange, Violet Leaves, Lemon, Ozonic Notes
Middle Notes – Pear, Lotus, Jasmine, Lily of the Valley, Hedione, Rose
Base Notes – Musk, Cedar, Amberwood, Orris